For 50 years, IJMR has helped pioneer new innovations in market research, helping researchers to develop new and better ways of gaining insight into consumer and social behaviour.
What you'll receive when you subscribe
Subscribe to IJMR today and gain access to a comprehensive resource designed to advance your skills as a market researcher. A subscription to the journal includes:
- Six bimonthly issues of the journal
- Exclusive online access to all Gold and Silver Medal-winning MRS papers at www.ijmr.com (alongside usual 12-month rolling archive)
- A Market Research Abstracts Service, a continually updated database of articles on marketing research from other leading journals
Coverage
IJMR covers every aspect of research, including advances in both quantitative and qualitative disciplines, appraisals of specific techniques and lessons from research applications. In recent issues subscribers have learned about:
- Developing reliable online polls
- Looking for the emotional unconscious in advertising
- Facebook: the future of networking with customers
- Comparing methods of brand image measurement
These articles - and many more like them - are written by leading researchers and thinkers with knowledge and insight to share. That means you will learn from focussed, accessible advice based on practical commercial experience.
Discover what's in the latest issue and download sample articles at
www.ijmr.com
