It draws on material from around the globe to keep its readers abreast of the very latest ideas and techniques, providing you with the vital edge you need to keep one step ahead. It shows how new research tools and the lessons of successful practice can be applied to extract the greatest possible benefit from the communications budget.

Admap's reputation for revealing innovation in the industry is unrivalled. Much of today's practice in such diverse areas as advertising research, media planning, monitoring advertising performance and account planning was pioneered through its pages.

Admap is a unique and indispensable resource for thinking people worldwide who wish to address the fundamental issues relating to the management of consumer and business communications.

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