World Advertising Trends 2008
Titles A-Z
Title Published Price    
Accountable Advertising
  By Simon Broadbent 		1997, reprinted 1998 US$43.50 +p&p
Admap Monthly (except August) US$475.00
Advertising & Markets
  Edited by John Luik and Mike Waterson 		1996 US$48.00 +p&p
The Advertising Budget
  By Simon Broadbent 		1989, reprinted 1991, 1994 US$43.50
Advertising Forecast Quarterly Standard Rate: US$1,970.00
Advertising Association member rate: US$1,270.00
Advertising in a Recession
  Edited by Patrick Barwise 		1999 US$90.00 +p&p
Advertising Statistics Yearbook 2008 June 2008 US$470.00 +p&p
Advertising Works 10
  Edited by Nick Kendall 		July 1999 US$76.80 +p&p
Advertising Works 11
  Edited by Tim Broadbent 		November 2000 US$79.92 +p&p
Advertising Works 12
  Edited by Marco Rimini 		March 2003 US$86.00 +p&p
Advertising Works 13
  Edited by Alison Hoad 		March 2005 US$99.00 +p&p
Advertising Works 14
  Edited by Les Binet 		January 2006 US$79.80 +p&p
Advertising Works 15
  Edited by Laurence Green 		March 2007 US$110.00 +p&p
Advertising Works 16 March 2008 US$195.00 +p&p
Advertising Works and How
  Edited by Laurence Green 		June 2005 US$60.00 +p&p
Americas Marketing Pocket Book 2006 March 2006 US$76.00
AREA Advertising Works 5
  Edited by Katrina Michel 		March 2004 US$67.00 +p&p
Asia Pacific Marketing Pocket Book 2006 March 2006 US$76.00 +p&p
Behind the Scenes in Advertising (Mark III)
  By Jeremy Bullmore 		March 2003 US$42.00 +p&p
Canadian Communications Pocket Book 2006/07 February 2006 US$71.00 +p&p
Concepting
  By Jan Rijkenberg 		June 2001 US$39.00 +p&p
Copy testing: Practice and Best Practice
  By Tim Ambler and Scott Goldstein 		May 2003 US$72.00 +p&p
Driving Top-Line Growth November 2005 US$85.50 +p&p
European Advertising & Media Forecast 6 Issues/year Standard Rate: US$2,709.00
Advertising Association member rate: US$1,456.00
European Marketing Pocket Book 2007 May 2007 US$85.00 +p&p
Future of Advertising & Agencies January 2007 US$540.00 +p&p
A Glittering Haze
  By Winston Fletcher 		1992 US$19.50 +p&p
Global Market Research 2007 September 2007 US$326.00
Global Media Cost Comparison March 2007 US$2,550.00
Global Prices Study 2007 September 2007 US$326.00
Goodthinking: A Guide to Qualitative Research
  By Wendy Gordon 		August 1999 US$43.50 +p&p
The Hidden Power of Advertising
  By Robert Heath 		July 2001 US$67.50 +p&p
How Advertising Works
  By Colin McDonald 		1992, reprinted 1995, 1998 US$43.50
How Public Service Advertising Works July 2008 US$64.00 +p&p
ICA/Canada Post Survey of Marketing Budgets Quarterly Report Only: US$900.00
Report & Data: US$1,800.00
International Journal of Advertising 5 issues/year US$396.00
International Journal of Market Research Bimonthly Institutional subscription: US$428.00
Associate member of MRS: US$214.00
Affiliate member of MRS: US$321.00
Is Your Advertising Working?
  By Colin McDonald 		July 2003 US$72.00
Journal of Advertising Research Quarterly US$305.00
Long Term Advertising Forecast 2007 January 2008 Standard Rate: US$2,040.00
Advertising Association member rate: US$1,097.00
Market Leader Quarterly US$355.00
Marketing in the Era of Accountability June 2007 US$150.00 +p&p
The Mental World of Brands
  By Giep Franzen and Margot Bouwman 		April 2001 US$43.50 +p&p
Paying for Advertising in Europe
  By Jonathan Lace 		September 2001 US$565.00 +p&p
Pre-Testing Advertisements
  By Colin McDonald 		1997, reprinted 1998 US$67.50 +p&p
Qualitative Research in Context
  Edited by Laura Marks 		August 2000 US$51.00 +p&p
Quarterly Survey of Advertising Expenditure Quarterly Standard Rate: US$1,379.00
Advertising Association member rate: US$1,270.00
Research Works 1992 US$33.75 +p&p
Research Works 2 1994 US$33.75 +p&p
Research Works 3 1996 US$43.50 +p&p
Research Works 4 March 2002 US$48.75 +p&p
Sampling the Universe
  By Colin McDonald and Stephen King 		1996 US$36.00 +p&p
Scottish Advertising Works
  Edited by Diane Lurie 		1999 US$16.00 +p&p
Scottish Advertising Works 2
  Edited by Diane Lurie 		2001 US$16.00 +p&p
Scottish Advertising Works 3
  Edited by James Best 		November 2003 US$51.00 +p&p
Scottish Advertising Works 4
  Edited by James Best 		November 2005 US$60.80 +p&p
Tantrums and Talent
  By Winston Fletcher 		2000 US$37.50 +p&p
Targeting Customers (3rd Edition)
  By Peter Sleight 		March 2004 US$72.00 +p&p
Television Peoplemeters in Europe
  By Dr Toby Syfret 		April 2001 US$742.50
Tracking Advertising and Monitoring Brands
  By Colin McDonald 		June 2000 US$67.50 +p&p
The True Cost of Cutting Adspend
  By Dr Stephan Buck 		September 2002 US$150.00 +p&p
UK Consumer Marketplace 2006 November 2005 US$121.98 +p&p
UK Drink Pocket Book 2006 November 2005 US$76.00
UK Marketing Pocket Book 2008 December 2007 US$82.00 +p&p
UK Marketing Pocket Book 2009 November 2008 US$86.00 +p&p
UK Retail Pocket Book 2006 January 2006 US$76.00 +p&p
Using and Choosing an Advertising Agency
  By John Ward 		December 2000 US$37.50 +p&p
What is Brand Equity, Anyway?
  By Paul Feldwick 		March 2002 US$43.50 +p&p
When to Advertise
  By Simon Broadbent 		September 1999 US$43.50 +p&p
Why Your Direct Marketing Doesn't Work
  By Tom Rayfield 		September 1999 US$39.00 +p&p
World Advertising Trends 2008 November 2008 Print + Electronic (PDF) + Excel spreadsheets: US$670.00
Print + Electronic (PDF) Edition: US$520.00
Electronic (PDF) Only Edition: US$410.00
World Drink Trends 2005 March 2005 US$75.00 +p&p
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