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Books & Reports
We publish a range of books and reports on essential topics in the world of marketing communications. You will find titles dealing with advertising theory, branding, market research, the media and other key subjects in the marketing mix.
In the left hand column you will see a list of our available titles, which include Advertising Works 17 containing the winning case studies from the 2008 IPA’s Effectiveness Awards, the highly respected Marketing Pocket Book 2009, The Hidden Power of Advertising by Robert Heath and many more.
 Books and reports
Editor's Choice
How Public Service Advertising Works How Public Service Advertising Works
US$64.00
 
 
Marketing in the Era of Accountability Marketing in the Era of Accountability
US$150.00
 
Out Now
 
UK Marketing Pocket Book 2009
UK Marketing Pocket Book 2009
Contains all the UK consumer data you will ever need – including the latest data reflecting the changing economic climate
 
Price: US$86.00


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