"a handsome, thoughtfully written publication which, miraculously, seems to have found a genuine gap in the market."
Sir Martin Sorrell, WPP Group plc
"Market Leader stands out from the myriad of business publications in that it is very well presented, contains some excellent articles and is an easy read"
Dianne Thompson, Chief Executive, Camelot Group plc
"There are very few publications on my 'must read' list… Market Leader is one"
Andrew Marsden, Category Director, Britvic
"Market Leader fills a very important gap - a marketing-oriented version of HBR and a more readable and lively one at that... it has become the publication for anyone serious about marketing's contribution to business"
Mark Sherrington, Marketing Director, SABMiller
"I have read it from cover to cover and think it is just excellent."
Michael Peters, OBE
"A really useful and well presented read."
Simon Marquis, Zenith Media
- Innovative and challenging new approaches to marketing and business issues
- Practical and penetrating articles written by top business people
- Intelligent coverage of key issues, from brand strategy to international marketing, and knowledge management to competitor profiling
- In-depth analysis of the latest ideas and techniques
To remain competitive and differentiated, a company's strategic position and the continuing development of its branding and reputation are key. Without marketing as a core business process, brand and business values suffer. Market Leader recognises this and specifically focuses on the strategic factors that deliver growth, shareholder value and brand strength. Taking the lead from some of the world's foremost business people, it aims to bring to its readers unparalleled access to the most powerful and effective strategies in business today. Market Leader is vital reading for both senior management and those from the academic community involved in teaching and research into business and marketing issues.
Published quarterly in association with the Marketing Society, each issue of Market Leader will bring you the latest thinking and practice in the world of business.
