The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications.
The JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution.
The Advertising Research Foundation (ARF) began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry.
The JAR encourages dialogue between practitioners and academics to expand the scientific body of knowledge about marketing and advertising research and facilitates translation of that knowledge to support the ARF's mission of 'effective business through research and insights'.
What you'll receive when you subscribe
If you believe that great communications are built on a solid research foundation, then you simply cannot do without JAR. A subscription will bring you:
- Four quarterly issues providing the very latest ideas, experiences and research from the most respected thinkers in the industry
- Online access to previous issues via the JAR website
Personal subscriptions are also available.
Click here for pricing and how to order.
