Contributors are drawn from the world's leading companies, consultancies and business schools, including:
- Ashridge Consulting
- Cadbury Schweppes
- Charles Schwab
- Coca-Cola
- Diageo
- Ernst & Young
- Harvard University
- HEC School of Management, Paris
- Heinz
- HSBC
- IBM
- Interbrand Newell and Sorrell
- J Walter Thompson
- London Business School
- McKinsey & Co
- Merrill Lynch
- Nestle
- Pearson plc
- Procter & Gamble
- Rentokil plc
- SmithKline Beecham
- Syracuse University, New York
- Unilever
- University of Warwick Business School
