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What you will find in each issue
- VIEWPOINT Insight and comment from a leading business thinker.
- FEATURES Each issue contains a special feature section, which provides different perspectives on a topic of major importance. Recent features have focused on competition, strategies for growth, 21st century branding, international marketing and knowledge management. In addition to the special feature, Market Leader looks at other areas of current concern, covering such diverse topics as shareholder value analysis, the value of PR, e-retail and brands as good citizens
- BEST PRACTICE State-of-the-art 'how to' advice on topics such as e-commerce and brand architecture
- CASE STUDIES that reveal the business strategies of highly successful international companies, such as Volkswagen, Charles Schwab and Intel
- INTERVIEWS with a leading CEO or well-known business figure. Recent issues have featured the CEOs of Unilever, Coca-Cola, Nestle, Diageo and the Halifax
- MANAGEMENT SUMMARIES of the most useful and thought-provoking articles published in other leading magazines and journals
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