- Authoritative forecasts of advertising expenditure covering 22 countries
- Harmonised, comparable adspend data for newspapers, magazines, directories, TV, Radio, outdoor and cinema
- Market overviews and analysis providing an informed picture of the latest developments
- Detailed statistical reports with historical back data
- Media research, legislative review, special reports and much, much more...
This regular guide to Europe's fast-changing media markets is the only source of official advertising expenditure statistics and forecasts. An annual subscription brings you eighteen valuable documents a year. Quarterly reports contain dependable two-year adspend forecasts and market analysis for 19 European countries, plus the USA, Canada and Japan. The reports also contain regular updates on Eastern European adspend and key legislative issues plus special features on important developments such as new media and digital TV.
Quarterly databooks (emailed in Excel format) contain a wealth of data for all the countries covered in the report. Country pages contain harmonised adspend data for newspapers, magazines, television, radio, outdoor and cinema in local currency (at constant and current prices), US dollars and Euros plus adspend per capita media share. Summary pages enable easy comparisons by country and by media. The spreadsheet format gives you the added flexibility to analyse and chart the data to your own specification.
The European Advertising & Media Forecast offers the most comprehensive databank on European adspend trends currently available and is an essential information source for all advertising and media professionals.
