International Journal of Market Research
Advertising Statistics Yearbook 2009: Contents Page 2 of 2  

The official guide to the UK's advertising & media markets....
ADVERTISING AND THE ECONOMY
UK Press and TV Adspend vs GDP
Advertising as Percentage of GDP, 1960-2008
Consumers' Expenditure vs Display Expenditure
Company Profits vs Display Expenditure
Total Classified Recruitment Advertising vs Unemployment
Adspend as a percentage of GDP, 1956-2008
Adspend as a percentage of Consumers' Expenditure, 1960-2008
LONG TERM TRENDS IN ADVERTISING
Total Advertising Expenditure at Constant Prices, 1960-2008
Advertising expenditure by main media at constant prices 1975-2008
Advertising expenditure in the smaller media at constant prices, 1960-2008
Total Advertising Expenditure, 1961-2008, broken into main media categories: National Newspapers, Regional Newspapers, Consumer Magazines, Business & Professional Magazines, Directories, Press Production Costs, TV, Outdoor & Transport, Radio, Cinema, Direct Mail and the Internet; all shown at Current & Constant Prices and also expressed as percentages of total advertising expenditure.
Display and classified splits at current and constant prices, as a percentage of total adspend and year-on-year percentage change
Classified recruitment advertising expenditure at current prices, constant prices, as a percentage of total and year-on-year percentage change at constant prices.
Production costs at current and constant prices
THE PRESS
Circulations, Average Cover Prices, Advertising Expenditure
Press Advertising by Type (Display, Classified) & by Medium (National Newspapers, Regional Newspapers, Consumer Magazines, Business & Professional Magazines, Directories) at Current & Constant Prices, Percentages of Total, and Percentage Changes Year-on-Year
Gross expenditure on copy purchase and advertising
Publishers' net revenue from copy purchase and advertising
ADVERTISING'S CONTRIBUTION TO PRESS REVENUE
The Contribution of Advertising to Total Newspaper Net Revenue, Total National Newspaper Net Revenue, Total Regional Newspaper Net Revenue, Net Revenue of Conventional Consumer Magazines
NATIONAL NEWSPAPERS
National Daily and Sunday Newspapers, 1965-2008: Copies sold per issue, Copies sold per annum, Average Cover Prices, Consumers 'Expenditure on Purchase
National Daily and Sunday Newspapers (separately split into popular and quality sectors) 1970-2008: Circulations per issue, Circulations per annum, Average Cover Prices (at Current and Constant Prices). Average Cover Prices for 1980-2008 are also split into popular mid-market and popular mass-market. Consumers' Expenditure on the Purchase of Daily & Sunday Newspapers (separately split into popular and quality sectors)
Circulations per Issue by Title, 1999-2008
NRS Readership 2008: for individual titles split by sex, age and social grade
National Newspaper Advertising Expenditure (Daily-Sunday, Popular- Quality, Newsprint Sections-Colour Supplements) by Type of Publication, Adspend for Display & Classified (Recruitment, Property, Motor, Other)
REGIONAL NEWSPAPERS
Paid-for Regional Newspapers, 1968-2008: Copies sold per annum, Average Cover Prices, Consumers' Expenditure on their Purchase
Daily Mornings, Daily Evenings, Total Daily, Sundays, Weeklies, 1970-2008: Circulations, Copies Distributed, Average Cover Prices, Consumers' Expenditure on their Purchase
Regional Newspaper Advertising Expenditure (split into Dailies & Sundays, Paid Weeklies, Free Weeklies), 1970-2008: Adspend for Display (National, Local), Classified (Recruitment, Property, Motor, Other) and by Type of Publication (Daily & Sunday, Weekly Paid For, Weekly Free)
Total Net Revenue of Regional Newspapers (by Type of Newspaper): Revenue from Advertising, Revenue from Copy Sales
CONSUMER MAGAZINES
Consumer Magazines, 1968-2008: Copies sold per Annum, Average Price per Copy, Consumers' Expenditure on their Purchase
Consumer Magazine Circulations, 1985-2008: Per Issue and per Annum by Frequency Type (Weeklies, Monthlies, Fortnightlies and Others)
Average Cover Prices, 1996-2008
Consumers' Expenditure on Purchase of Consumer Magazines, 1996-2008: by Frequency Type (Weeklies, Monthlies, Fortnightlies and Others)
Consumer Magazine Advertising Expenditure, 1970-2008: Adspend for Display, Classified, Total, Colour Supplements
Total Expenditure on Consumer Magazines 1999-2008: Adspend for Display, Classified, Total, Colour Supplements, and Consumers' Expenditure
Net Revenue of Consumer Magazines, 1999-2008: Adspend for Display, Classified, Total, and Copy Sales Revenue
BUSINESS & PROFESSIONAL MAGAZINES
Top Business press titles by circulation
Business and Professional Magazine Advertising (Display, Classified) at Current & Constant Prices, Percentages of Total, & Percentage Changes Year-on-Year
DIRECTORIES
Distribution of advertising expenditure within directories
Advertising Expenditure in Directories, Current & Constant Prices & Percentage Changes Year-on-Year
Readership of the 2 largest directories
Readership breakdown
TELEVISION
TV ownership 1965-2009
Share of terrestrial daily viewing by channel 1997-2008
Channel shares by demographic
Households with digital TV by platform
Demographic profile of digital and multichannel TV ownership
Commercial Home Impacts 1961-2008, individual impacts 1991-2008
Average daily viewing hours 1991-2008
Television Advertising (Transmission Charges, Production Costs) 1970-2008 at Current & Constant Prices & Percentage Changes Year-on-Year
TV adspend by product category
TV adspend by daypart and day of week
Commercial terrestrial TV companies Net Revenue, 1975-2008, at Current & Constant Prices, by Quarter/Year & Percentage Changes Year-on-Year & Quarter on Same Quarter of Previous Year
RADIO
Growth in Commercial Radio Services
Radio audience shares
Radio Reach & Hours listened
Digital radio set sales
DAB ownership
Population listening to the radio via the internet
Frequency of listening to the radio via the TV/internet
Radio Advertising Expenditure, 1970-2008, National, Local and Total, at Current & Constant Prices & Percentage Changes Year-on-Year
Commercial radio revenue: sponsorship and promotions 2000-2008
Radio adspend by product category
Radio adspend by daypart and day of week
OUTDOOR & TRANSPORT ADVERTISING
Outdoor & Transport Advertising, 1968-2008, at Current & Constant Prices, Percentage Changes Year-on-Year.
Roadside poster sites by region
Advertising expenditure by panel size
Top advertisers by panel size
Outdoor adspend by product category
Number of panels by format
Number of panels by roadside contractor and format
CINEMA ADVERTISING
Audience Profile
Trends in Admissions and number of screens
Monthly cinema admissions
Annual Trends in Cinema going
Frequency of Cinema going
Number of screens by region
Growth in multiplex cinemas
UK multiplex networks, 2008
Top 25 grossing films in UK cinemas, 2008
Cinema Advertising Expenditure, 1970-2008, at Current and Constant Prices & Percentage Changes Year-on-Year
Cinema adspend by product category
DIRECT MAIL
Postage Expenditure, Production Expenditure, Total, at Current and Constant Prices, 1980-2008
Direct mail and door drops adspend by product category
Door drops and direct mail adspend by region
Volume of Direct Mail Items – Origins, Destinations
Average monthly household receipt
Senders/recipients of direct mail
Consumer response rates
Proportion of consumer direct mail prompting purchase consideration
Cost per item of direct mail, index
Consumer attitudes to direct mail and other marketing approaches
INTERNET
Advertising Expenditure, including display, classified and recruitment
Home penetration of internet and broadband
Internet adspend by product category
Top websites by type
Internet audience demographics
Top websites on the internet by category
Internet adspend by banner type and sector
Share of internet adspend by display format
Top social media websites
DISPLAY ADVERTISING EXPENDITURE BY PRODUCT SECTOR
Annual Adjusted Nielsen Media Expenditure by Product Sector (Retail, Industrial, Financial, Government, Services, Durables, Consumables) at Current & Constant Prices plus Sector Shares of Total Corrected Expenditure
Annual Adjusted Nielsen Media Expenditure, at Current & Constant Prices, Category Shares, by Product Category (Agricultural, Charity, Drink, Entertainment, Financial, etc.)
Nielsen Media Expenditure by Product Group (Approx. 380 Product Category Components)
ADVERTISING/SALES RATIOS
Advertising/Sales Ratios by Product Category and Ranked by Sales Value
INTERNATIONAL DATA SUMMARY TABLES
Total Display and Classified Advertising Expenditure by Country and Medium 2001-2008
Advertising Spend per Capita
Distribution of Adspend by Country and Medium
Advertising as a Percentage of Gross Domestic Product at Market Prices
INDEX OF MEDIA RATES
AA Index of Media Rates (Press, TV, Combined) – Discounted Basis, at Constant Prices, 1970-2008
AA Index of Television Rates, 1991-2008, by Quarter – Terrestrial and Satellite channels: live viewing Commercial Home Impacts, Net Cost excluding commission, Cost per '000, Index, Percentage Change Year-on-Year
Estimated Press Discount Correction Factors: National Newspapers and Supplements
AA Index of Press Rates, 2001-2008, at Current & Constant Prices, Discounted basis
INDEX OF COVER PRICES
Average Cover Prices of the National Daily & Sunday Newspapers, 1970-2008
Average Cover Prices of Regional Newspapers, 1970-2008
Average Cover Prices of Consumer Magazines, 1970-2008
TOP ADVERTISERS AND BRANDS IN THE UK
The Top Advertisers in 2008 by medium
The Top Brands in 2008
Top 50 Press, TV, Radio, Cinema and Outdoor advertisers in 2008
UK ADVERTISING AGENCY STATISTICS
Profile of the IPA employed base
The Top 30 UK Advertising Agencies in 2008
The Top 50 UK Media Agencies in 2008
COMPLAINTS ABOUT ADVERTISING
An Analysis of Public Complaints Received by the Advertising Standards Authority in 2008
ATTITUDES TO ADVERTISING
The Public's Attitudes to Advertising – findings from the latest T.O.M. Survey
advertising stats yearbook 2009

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