- World trends in advertising expenditure 1998-2007
- Country-by-country advertising expenditure statistics and charts
- Size and share of total adspend for TV, magazine, newspaper, cinema, radio, outdoor and internet advertising
- Purchasing Power Parities (PPPs) for all major markets
- All data available in Excel
- New for 2008 – extended expert analysis
Detailed analyses using local currency units and US dollars in both current and constant prices allow easy comparison of adspend between countries.
For the world major markets World Advertising Trends includes Purchasing Power Parities (PPPs) - rates of currency conversion that eliminate the differences in price levels between countries. The PPPs are given in national currency units per US dollar, making country by country comparison truer and more user-friendly.
With World Advertising Trends you can identify:
- the largest and the fastest growing advertising markets
- the fastest growing media
- the best performing countries ranked by adspend and adspend growth
- country-by-country comparisons of per capita advertising expenditure – total and by medium
- comparisons of advertising expenditures as a percentage of Gross Domestic Product, 1998, 2006 and 2007
