Global Media Cost Comparison is specifically designed to help agencies, advertisers, media owners and analysts compare and evaluate media costs.
This unique online tool contains typical costs for five media sectors for each of seven target audiences in 39 countries.
For ease of use, the data are shown in both CPM (cost per thousand) and cost per 100 GRP. Data are calculated for standard units to allow easy inter-country comparisons.
Agencies and advertisers can use GMCC to:
- Plan and control your media spend.
- Estimate average campaign costs.
- Identify the most cost-effective, or most affordable, medium.
Media owners can use GMCC to:
- Instantly compare and assess media costs in 39 countries
- Find out how your media rates compares to international averages.
Media coverage
TV, Newspapers, Magazines, Radio, Cinema
Target audiences
Adults, Men, Women, Main Shoppers, Young Adults, Upmarket Adults, Businessmen
The latest update provides access to media cost data for 2007. For comparative purposes, the tool also includes data for 2001-06.
Figures for 2004-07 are sourced from OMD. Data for earlier years are sourced from Mediaedge:CIA.
Detailed definitions of the universes and media units used are provided. The data are presented in convenient Excel format, allowing easy manipulation of the data.
For more information visit
www.gmcc.warc.com.
