Global Market Research 2008

WARC - Ideas and evidence for marketing people

Global Market Research 2008: Overview

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ESOMAR Industry Report

Imprint:
ESOMAR

Published:
September 2008

Format:
121 page PDF report

Price:
US$342.57

Global Market Research 2008 is the 20th annual industry study undertaken by ESOMAR and the 3rd to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global landscape.

The report includes:

Global & regional highlights and 5-year trend data
Turnover and growth data on 74 countries
Breakdowns of sources of turnover, spend by research method and design
A new section on pricing
Assessment of the outlook, key developments and competitive environment
Expert insights current and future research needs in six industry sectors: fast-moving consumer goods, retail, pharmaceutical & healthcare, automotive, financial services and telecoms, media & entertainment
Focus on two specific sectors – retail and pharmaceutical – looking at developments that are shaping the market research industry in these areas
Overview of the top 25 research companies and key financial figures of the top 10 firms
A revamped industry journal providing a clearer overview of the main events in the industry during the last 18 months

Available from Warc in PDF format. ESOMAR Members can obtain a PDF versions of the report from the My ESOMAR area of the ESOMAR website as part of their membership. They can also purchase the printed report for €150.