People and organisations are reordering their priorities and causing global change across a range of interconnected spaces from honesty and fair employment to communal, social and environmental responsibility. The marketing community is helping drive this ethical movement and Goodvertising is an umbrella term that Contagious is using for the role advertisers are playing in the return of ethical marketing and business practice.
This report provides an in-depth exploration of the trend, examines the quantitative drivers, explains some of the contemporary strategic responses, showcases some of the most exciting initiatives, outlines the key pillars of the new model and presents some challenges to the advertising community.
Published by Contagious.
