"If there’s one resource I wouldn’t be without, it’s the Marketing Pocket Book. It’s an essential aid for strategic planning."
Danny Russell, Marketing Strategy Director, British Sky Broadcasting
"Initiative have been subscribing for several years and have always found the WARC pocket books to be an invaluable source of information, as they provide a clear and concise overview of a country or media channel. "
Nick Hiddleston, International Research Director, Initiative Media
"A treasure trove of essential marketing data, all from impeccable sources. A must have accessory for every research professional. For once the word indispensable truly applies. "
Geoff Allan, Director, Researchcraft Ltd
"I've been using the marketing pocket book for over 8 years, it's packed with information and got me out of many a tight spot when I've had to find an answer yesterday. "
Karin Pink, Information Manager, Virgin Money
"We have all been there, the Marketing/Sales Director challenges you with something left of field, you are on the spot. At such times simply having a Pocket Book to hand allows you to respond immediately and with confidence."
"Marketers of this millennium are different. We have to work across categories, across markets and even across countries in an environment that changes faster than ever. Absorbing and retaining the detail we need can become a never ending and thankless task. Why bother if you can simply reach for a pocket book? "
Danny Masting, European Marketing Manager at Kimberly Clark
"The Marketing Pocket Book is the most useful reference book any Sales & Marketing professional can have in their brief case. It gives quick, concise and accurate information on almost any marketing topic. "
Malcolm Sales, Company Director, Malcolm Sales Marketing Services
"The Pocket Book is invaluable to the HE professional needing to clothe statements about theory and principle in up-to-date, factual data. I have used the Marketing Pocket Book (and several of its stable-mates) as an adjunct to my teaching for over a decade. "
Keith Laity, Senior Lecturer, College of St Mark & St John, Plymouth
"Great for amazing clients with your breadth of knowledge"
"The book for instant market data plus it provides all the sources if further information is required."
"Fantastic for dealing with unexpected questions from clients."
"An invaluable part of my research tool kit for 15 years"
David Humphreys, Managing Director, Research & Marketing Network
"This book has been a fantastic addition to my CIM studies and an invaluable tool as an account manager in my marketing career. It has given me a helpful balance between breadth and depth of fact; perfect for researching new market categories or identifying interesting correlations within existing clients' markets. It now resides permanently on my desk! "
Sophie Howes, Account Manager, Church Agency
"The Marketing Pocket Book provides the most usable statistics available - every marketing professional needs a copy as much as they need their mobile phone"
Adrian Rhodes, Marketing Consultant, AR Consulting
"As a quick-to-use collection of basic information and sources, it beats trawling though web pages any day! "
Christine Eborall, Business and Industrial Market Research Consultant
"It's an invaluable tool - it might be a pocket book, however, it's packed full of useful statistics which have been compiled from a diverse range of sources. It's a time saving resource, it saves me the leg work of collecting the data. "
Cathal Sherlock, Information Services Manager, Spectrum Strategy Consultants
