Long Term Advertising Forecast 2008
UK Marketing Pocket Book 2009: Contents Page 2 of 4  

SECTION ONE: ECONOMICS

Main economic indicators
Value of the pound
Employee jobs by industry
Workforce jobs
Claimant unemployment
Trends in income, expenditure & savings
Consumers' expenditure
Regional economic statistics
The cost of living by region
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SECTION TWO: DEMOGRAPHICS

DEMOGRAPHICS
Population by age & sex
Population projections
Population of conurbations
Population of local government areas
Ethnic minority population
Religion by ethnic group, GB
CACI ACORN profile of Great Britain
Geodemographic classifications
Population by social grade
NRS social grade definitions
Sagacity life cycle groupings
Social value groups
MOSAIC group summary classification
Births, deaths, marriages & divorces
Seasonality of births & marriages
Marital status of population
International migration
Characteristics of households
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SECTION THREE: THE CONSUMER

Part One: Housing & Finance
Average earnings by regions
Housing
Insurance
Banking & savings
Credit commitments
Purpose of loan
Mortgages
Managing accounts
Pensions
Personal savings
Credit & debit cards
Payment trends
Taxes on expenditure
Licence fees
Vehicle licences for new cars
Gambling
Children's pocket money
The young consumer – spending habits
Part Two: Food & Drink
Food & drink consumption
Packaging of food
Regional variations in food & drink consumption
Regional variations in nutritional values
Meals consumed at home
Meals consumed outside the home
Expenditure on food eaten outside the home
Takeaway consumption & expenditure
The UK sandwich market
The lunchbox: products consumed
Food Focus Groups
Soft drinks: demographic analysis
Alcoholic drinks: demographic analysis
Value of the drinks market
Volume of the drinks market
Profile of alcohol drinkers
Organic value sales in grocery multiples
Organic value share within category
Consumer dynamics of organic purchasing, by retailer
Top 15 organic categories, by % of households buying
Part Three: Health
NHS in-patient waiting lists
Prescriptions
BMI Index chart
Body mass, by age and sex
Obesity Rates in England, forecast to 2010
Distribution of overweight & obesity in adults aged 16+
Regional variations of obesity in children
Number of FCE's where the primary diagnosis was obesity
Over the counter remedies
Personal cleansing
Cigarettes
Part Four: Consumer Goods
Penetration of toiletries
Distribution of clothing, footwear & accessories
Distribution of clothing sales by size
Buying of men's products by women
Part Five: Leisure & Entertainment
Frequency of cinema going
Top Films
FA Barclays Premier League attendances
Scottish Premier League attendances
Trends in Football Match attendance
Premier League Club Sport Sponsors
Frequency of pub & club going
DIY/Gardening
Pets
Part Six: Travel & Transport
Licensed road vehicles
Imported car share of new registrations
Car ownership
Road traffic by vehicle type
Trains arriving on time
Overseas travel
Holidays taken
Type of Holiday
Hotels: Business & Leisure Travellers
Profile of British Hotel Guests, 2007
Use of the internet in hotel reservations
Travel websites visited in the last year
Part Seven: Education & the Professions
Educational establishments
The Professions
Part Eight: Public Attitudes
Public attitudes
Cool Brands
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SECTION FOUR: CONSUMER MARKETS

Fastest growing markets
Trends in consumer spend by category
Annual household expenditure
Estimated value of some UK markets
Spending patterns by retail centres
Trade sector shares
Biggest Brands
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SECTION FIVE: RETAIL & DISTRIBUTION

Volume of Retail Sales
Normal Seasonality of the volume of retail sales
Structure of retail grocery trade
Structure of wholesale grocery trade
Summary of multi-sectors
Multiple retailers
Retail stats by trade channel
Private label grocery sales
Grocery own label market shares
Grocery shopping patterns
Convenience Stores
Co-operative outlets
Cash & carry organisations
Mail order– market shares
Mail order business
Mail order groups
Mail order catalogues/online stores
UK catering outlets
Licensed premises
Major pub operators
Major hotel groups/holiday centres
UK petrol sites/outlets
Retail motor trade
Financial services
Franchise operations
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SECTION SIX: ADVERTISING & OTHER MARKETING EXPENDITURE

Total adspend
Display adspend
Adspend by medium and type
Display adspend by medium
Press display advertising
TV adspend
Classified adspend by medium
National newspaper adspend
Regional newspaper adspend
Newspaper classified adspend
Adspend by product category
AA index of media rates
Top holding companies' adspend
Top 100 advertisers
Top TV advertisers
Top TV brands
Top TV categories
Top press advertisers
Top press brands
Top press categories
Expenditure on direct marketing
Direct mail
Expenditure on sales promotions
Senders of consumer direct mail
Expenditure on sales promotions
Top radio advertisers
Top radio brands
Top radio categories
Top outdoor advertisers
Top outdoor brands
Top outdoor categories
Top cinema advertisers
Top cinema brands
Top cinema categories
Top internet advertisers
Top internet brands
Top internet categories
Top direct mail advertisers
Top direct mail brands
Top direct mail categories
Sports sponsorship
Corporate sponsorship
Expenditure on market research
Exhibitions
Paper & packaging
Coupon distribution & redemption
Consumer promotions
Promo* Focus groups
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SECTION SEVEN: THE MEDIA

Press
Readership
Circulation Trends
National newspapers
Regional newspapers
Top 20 regional publishers
Metro papers
Directories
General and listings magazines
Women's magazines
Consumer specialised journals
Trade, technical, & business journals
Television
Current developments
Direct broadcasting by satellite
TV establishment data
Cable TV, Q2 2007
Share of daily viewing by channel
Terrestrial TV audience levels
Channel shares in Astra households
Population profiles of ITV areas
ITV viewing patterns
TV areas
Cost data
Reach data
Independent TV programmes
Broadcast hours by channel
Advertising complaints
Digital TV
Radio
Radio – independent stations
Posters
Poster audience research - Roadside
Buses
London Underground
Posters (selected packages)
Cinema
Admissions & screens by area
Buying routes
Adult audience composition
Coverage & frequency
Monthly admissions
Audience profiles by selected releases
Art film profiles
Door-to-door & direct mail
Door-to-door distribution
The consumer letterbox
Direct mail response rates
Recipients of consumer direct mail
Consumer response to direct mail by sector
Consumer direct mail prompting purchase consideration
Royal Mail postage rates
Royal mail mailsort®
Royal mail response services
Telemarketing
Telemarketing/Telecommunications
Mobile telephony
Internet
Internet user profiles
World wide web usage
Internet usage by income
Brands with the highest concentration of female audience
Social networking sites
Top internet site by category
Time spent on selected domains
Top categories of internet site
Products purchased online
Internet adspend
Adspend by category share
Other Advertising Media Rates
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SECTION EIGHT: INTERNATIONAL DATA

Country-by-country data
Population and GNI per capita
GDP
Real GDP growth
Consumer prices
Labour costs
Top 30 West European retailers
By Western-European country
Demographics, unemployment, employment, strikes, GDP, gross fixed capital formation
Consumption, media & telecoms, living standards, vehicles, retail grocery trade, international tourism
Advertising expenditure
Penetration of telecommunications/IT equipment
Top 25 food/drink manufacturers in the world
World's top 100 most valuable brands
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DIRECTORY OF SOURCES

Contributors to market sizes
Other contributors
 

DIRECTORY OF TRADE ASSOCIATIONS

Advertising & marketing
Market research
Exhibitions & conferences
Media
 

INDEX

A full index of subjects and topics covered


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