World Advertising Trends 2008
Global Prices Study 2007: Overview Page 1 of 3  

ESOMAR Industry Report
Global Prices Study 2007
Imprint:
ESOMAR

Published:
September 2007

Format:
36 page PDF report

Price:
US$326.00
Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted to help research providers and buyers execute market research projects.
This latest edition reports on prices in 63 countries, along with regions and sub-regions and also includes analysis of changes over time.
Quotations were received for:
  • A national usage and attitude survey
     – Plus bids on segmentation analysis
  • A tracking study on washing powders
  • A computer-assisted advertising pre-test
     – Plus bids for presenting insights
  • Four group discussions
  • Two group discussions at each of seven cities around the world
  • An ethnographic study
  • A business-to-business survey
  • Multi-country quantitative project
  • Commercial tariffs for:
     – Junior researcher
     – Senior researcher
     – One hour’s use of a call centre
Available from WARC in PDF format. ESOMAR Members can obtain a PDF version of the report from the My ESOMAR area of the ESOMAR website as part of their membership. They can also purchase the printed report for €150.
global prices study 2007

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