Advertising Works 18 showcases 15 prize-winning campaign case-studies from the IPA's 2009 Effectiveness Awards, the industry's most prestigious competition.
The book features seven specially commissioned chapters including insights on behavioural economics, share of voice vs share of market, and digital effectiveness from leading industry experts.
For anyone wanting to understand how effective communications can transform business fortunes, this book is a goldmine.
Pre-order your personal copy by the end of January 2010 for a discounted rate of £95.
Your book will be delivered to you immediately upon publication in March 2010.
