Effectiveness and two-thirds of the human race
Tim Broadbent, Ogilvy & Mather
The new media communications model: a progress report
Nick Manning, Thomson Intermedia
Judging the IPA Effectiveness Awards: the client perspective
Jeremy Davies, Eon
Payback calculations: how to make sure you get your sums right
Les Binet, DDB Matrix
Tales from the judging rooms: experiences of judging an IPA Effectiveness submission vs writing one
David Golding, Adam & Eve
The evolution of commercially effective communications
Neil Dawson, Hurrell Moseley Dawson & Grimmer
Effectiveness and digital media, or how to avoid the trap of knowing the price of everything and the value of nothing
Greg Grimmer, Hurrell Moseley Dawson & Grimmer
