This report provides must-have data for long-term business success.
With the UK economy now almost certainly in its first recession since the early 1990s, sharp falls in advertising expenditure are expected in the short term, but the longer term prospects remain bright.
This unique report links both long and short-term economic trends with advertising expenditure data, distinguishing between cyclical swings and long term trends in advertising to produce a coherent vision for UK advertising expenditure up to the year 2020.
Advertising expenditure forecasts for the entire UK industry to the year 2020:
- by display/classified, recruitment/other classified
- by media sector
- by product sector
Comprehensive discussion on future advertising trends:
- including Search and Mobile
- how will internet growth affect other media?
- how will the nature of advertising change?
