International Journal of Market Research

WARC - Ideas and evidence for marketing people

International Journal of Market Research: Overview

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The professional aid for market researchers

International Journal of Market Research

Published:
Bimonthly

ISSN:
0025-3618

Price:
Institutional subscription: US$460.00
Associate member of MRS: US$230.00
Affiliate member of MRS: US$345.00

Published for the Market Research Society by Warc

The International Journal of Market Research is a unique source of authoritative analysis in the multi-disciplinary fields of market and social research. It provides a forum for serious discussion and debate and acts as a vital databank for research theory and practice.

For 50 years, IJMR has helped pioneer new innovations in market research, helping researchers to develop new and better ways of gaining insight into consumer and social behaviour.

The benefits of a subscription to IJMR

The journal is a highly respected databank of research theory and practice
By reporting significant advances in the discipline, IJMR helps you to adapt and upgrade your research skills
IJMR brings you appraisals of new research techniques, and reports on their use and effectiveness
IJMR more than pays its way as a key source of information, helping to keep you and your company at the leading edge of best industry practice

Visit www.ijmr.com for further details

What you'll receive when you subscribe
Subscribe to IJMR today and gain access to a comprehensive resource designed to advance your skills as a market researcher. A subscription to the journal includes:

Six bimonthly issues of the journal
Exclusive online access to all Gold and Silver Medal-winning MRS papers at www.ijmr.com (alongside usual 12-month rolling archive)

Coverage
IJMR covers every aspect of research, including advances in both quantitative and qualitative disciplines, appraisals of specific techniques and lessons from research applications. In recent issues subscribers have learned about:

Developing reliable online polls
Looking for the emotional unconscious in advertising
Facebook: the future of networking with customers
Comparing methods of brand image measurement

These articles - and many more like them - are written by leading researchers and thinkers with knowledge and insight to share. That means you will learn from focussed, accessible advice based on practical commercial experience.

Discover what's in the latest issue and download sample articles at www.ijmr.com