Marketing measurement and accountability are two of the biggest challenges facing advertisers today. Marketers struggle to provide evidence of financial payback and as the number of marketing channels has multiplied, delivering accountability has become even harder.
Measuring Advertising Performance 2010 will help advertisers and agencies ensure they are using the most appropriate tools and metrics to assess the effectiveness of their marketing activities. It takes a holistic view of accountability and assessment, covering every stage of the campaign cycle, from planning and development through to evaluation of results – including the challenges of operating in today’s digital environment.
The first MAP conference took place 25 years ago. The real drive for accountability didn’t hot up until the late 1980’s – so MAP really was ahead of its time. A quarter of a Century on, we intend to keep it that way and the 2010 agenda has been researched, taking in the views of close to 50 leading thinkers who are engaged in driving marketing ROI around the world.
By attending MAP2010 you will:
- Hear the latest thinking and ideas on how to achieve cut through in today’s tough environment
- Learn about cutting-edge tools and techniques in advertising measurement
- Hear from top brands like Coca-Cola and Aviva on how they drive success
- Network with senior marketing decision makers
- Take away the knowledge to help you deliver optimum return on your marketing investments
Start 2010 as you mean to go on by booking your place at Measuring Advertising Performance today.
A special discount rate of £550 is available to warc.com subscribers and IPA members. Please contact Clare Beveridge on
+44 (0) 20 7326 8341.
Sponsored by Billetts
Supported by IPA
Supported by Admap
