Advertising Works 17 showcases 15 prize-winning campaign case-studies from the IPA's 2008 Effectiveness Awards, the industry's most prestigious competition.
Click here to view the winning case studies.
Included with the book is a FREE DVD of the creative from all the winning campaigns.
The book also features seven specially commissioned chapters including insights on calculating payback, the international perspective, digital effectiveness and new communication models from leading industry experts.
For anyone wanting to understand how effective communications can transform business fortunes, this book is a goldmine.
