New for 2009 – New retail statistics from the Institute of Grocery Distribution (IGD) including:
- Ethical shoppers
- Online grocery shopping
- Grocery & foodservice wholesaling
- Duty-free shopping
Key data researched exclusively for the Marketing Pocket Book with over 60,000 essential facts and figures including:
- Consumer spending and lifestyles
- Retail landscape
- Advertising expenditure
- Media rates figures
- Extensive multiple retailers section
- International data
- Extensive market sizes section
- Over 70 tables dedicated to the consumer
From reviews of previous editions:
"…a publication that is more compact than the Guinness Book of Records, more fun than the Monthly Digest of Statistics… there is no excuse for being without this handy little weapon of self defence…"
Marketing Week
"…more concise than Whitaker's – and much more amusing too – it cannot be recommended highly enough…"
The Times
"All research staff would do well to have their own copy of the Marketing Pocket Book. This is an invaluable quick guide to consumer markets and also gives sources to follow up."
Handbook of Market Research Techniques
"…All the vital statistics a marketer needs to know…"
What's New In Marketing
"…A small but essential Christmas present for everyone in marketing and advertising – even if you have to buy it for yourself… one of the industry's most concise reference books…"
The London Evening Standard
For over 27 years the Marketing Pocket Book has provided the industry with essential and reliable facts and figures from trusted and respected data sources.
Published annually, it is compiled through a 365 days a year industry-wide data collection and research effort, undertaken by WARC in collaboration with The Advertising Association. The data are then compiled into a handy, and clearly presented pocket book digest of relevant, up-to-date and essential marketing data that no marketing, advertising or media person should be without.
