Advertising Works 17
Books & Reports
We publish a wide range of books and reports on essential topics in the world of marketing communications. You will find titles dealing with advertising theory, branding, market research, the media and many other key subjects in the marketing mix.
Also available are the Advertising Works series containing the winning case studies from the IPA’s Effectiveness Awards, and the highly respected WARC Pocket Books which provide ready access to an invaluable range of marketing and media data.
To browse the list of books simply select your chosen Subject Area from the left hand column.
 Books & Reports
Editor's Choice
How Public Service Advertising Works How Public Service Advertising Works
US$64.00
 
 
Marketing in the Era of Accountability Marketing in the Era of Accountability
US$150.00
 
Out Now
 
UK Marketing Pocket Book 2009
UK Marketing Pocket Book 2009
Contains all the UK consumer data you will ever need – including the latest data reflecting the changing economic climate
 
Price: US$86.00
 


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