World Advertising Trends 2008
Authors A-Z
Title Published Price    
Ambler, Tim
Copy testing: Practice and Best Practice May 2003 US$72.00 +p&p
Barwise, Patrick
Advertising in a Recession 1999 US$90.00 +p&p
Best, James
Scottish Advertising Works 3 November 2003 US$51.00 +p&p
Scottish Advertising Works 4 November 2005 US$60.80 +p&p
Binet, Les
Advertising Works 14 January 2006 US$79.80 +p&p
Bouwman, Margot
The Mental World of Brands April 2001 US$43.50 +p&p
Broadbent, Simon
Accountable Advertising 1997, reprinted 1998 US$43.50 +p&p
The Advertising Budget 1989, reprinted 1991, 1994 US$43.50
When to Advertise September 1999 US$43.50 +p&p
Advertising Works 11 November 2000 US$79.92 +p&p
Buck, Dr Stephan
The True Cost of Cutting Adspend September 2002 US$150.00 +p&p
Bullmore, Jeremy
Behind the Scenes in Advertising (Mark III) March 2003 US$42.00 +p&p
Feldwick, Paul
What is Brand Equity, Anyway? March 2002 US$43.50 +p&p
Fletcher, Winston
A Glittering Haze 1992 US$19.50 +p&p
Tantrums and Talent 2000 US$37.50 +p&p
Franzen, Giep
The Mental World of Brands April 2001 US$43.50 +p&p
Goldstein, Scott
Copy testing: Practice and Best Practice May 2003 US$72.00 +p&p
Gordon, Wendy
Goodthinking: A Guide to Qualitative Research August 1999 US$43.50 +p&p
Green, Laurence
Advertising Works 15 March 2007 US$110.00 +p&p
Advertising Works and How June 2005 US$60.00 +p&p
Heath, Robert
The Hidden Power of Advertising July 2001 US$67.50 +p&p
Hoad, Alison
Advertising Works 13 March 2005 US$99.00 +p&p
Kendall, Nick
Advertising Works 10 July 1999 US$76.80 +p&p
King, Stephen
Sampling the Universe 1996 US$36.00 +p&p
Lace, Jonathan
Paying for Advertising in Europe September 2001 US$565.00 +p&p
Lannon, Judie
How Public Service Advertising Works July 2008 US$64.00 +p&p
Luik, John
Advertising & Markets 1996 US$48.00 +p&p
Lurie, Diane
Scottish Advertising Works 1999 US$16.00 +p&p
Scottish Advertising Works 2 2001 US$16.00 +p&p
Marks, Laura
Qualitative Research in Context August 2000 US$51.00 +p&p
McDonald, Colin
How Advertising Works 1992, reprinted 1995, 1998 US$43.50
Is Your Advertising Working? July 2003 US$72.00
Pre-Testing Advertisements 1997, reprinted 1998 US$67.50 +p&p
Sampling the Universe 1996 US$36.00 +p&p
Tracking Advertising and Monitoring Brands June 2000 US$67.50 +p&p
Michel, Katrina
AREA Advertising Works 5 March 2004 US$67.00 +p&p
Rayfield, Tom
Why Your Direct Marketing Doesn't Work September 1999 US$39.00 +p&p
Rijkenberg, Jan
Concepting June 2001 US$39.00 +p&p
Rimini, Marco
Advertising Works 12 March 2003 US$86.00 +p&p
Sleight, Peter
Targeting Customers (3rd Edition) March 2004 US$72.00 +p&p
Storey, Richard
Advertising Works 16 March 2008 US$195.00 +p&p
Syfret, Dr Toby
Television Peoplemeters in Europe April 2001 US$742.50
Twose, Dominic
Driving Top-Line Growth November 2005 US$85.50 +p&p
Ward, John
Using and Choosing an Advertising Agency December 2000 US$37.50 +p&p
Waterson, Mike
Advertising & Markets 1996 US$48.00 +p&p
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