|
Ambler, Tim
|
|
Copy testing: Practice and Best Practice
|
May 2003
|
US$72.00 +p&p
|
|
Barwise, Patrick
|
|
Advertising in a Recession
|
1999
|
US$90.00 +p&p
|
|
Best, James
|
|
Scottish Advertising Works 3
|
November 2003
|
US$51.00 +p&p
|
 |
|
Scottish Advertising Works 4
|
November 2005
|
US$60.80 +p&p
|
|
Binet, Les
|
|
Advertising Works 14
|
January 2006
|
US$79.80 +p&p
|
|
Bouwman, Margot
|
|
The Mental World of Brands
|
April 2001
|
US$43.50 +p&p
|
|
Broadbent, Simon
|
|
Accountable Advertising
|
1997, reprinted 1998
|
US$43.50 +p&p
|
|
|
The Advertising Budget
|
1989, reprinted 1991, 1994
|
US$43.50
|
|
|
When to Advertise
|
September 1999
|
US$43.50 +p&p
|
|
|
Advertising Works 11
|
November 2000
|
US$79.92 +p&p
|
|
Buck, Dr Stephan
|
|
The True Cost of Cutting Adspend
|
September 2002
|
US$150.00 +p&p
|
|
Bullmore, Jeremy
|
|
Behind the Scenes in Advertising (Mark III)
|
March 2003
|
US$42.00 +p&p
|
|
Feldwick, Paul
|
|
What is Brand Equity, Anyway?
|
March 2002
|
US$43.50 +p&p
|
|
Fletcher, Winston
|
|
A Glittering Haze
|
1992
|
US$19.50 +p&p
|
|
|
Tantrums and Talent
|
2000
|
US$37.50 +p&p
|
|
Franzen, Giep
|
|
The Mental World of Brands
|
April 2001
|
US$43.50 +p&p
|
|
Goldstein, Scott
|
|
Copy testing: Practice and Best Practice
|
May 2003
|
US$72.00 +p&p
|
|
Gordon, Wendy
|
|
Goodthinking: A Guide to Qualitative Research
|
August 1999
|
US$43.50 +p&p
|
|
Green, Laurence
|
|
Advertising Works 15
|
March 2007
|
US$110.00 +p&p
|
|
|
Advertising Works and How
|
June 2005
|
US$60.00 +p&p
|
|
Heath, Robert
|
|
The Hidden Power of Advertising
|
July 2001
|
US$67.50 +p&p
|
|
Hoad, Alison
|
|
Advertising Works 13
|
March 2005
|
US$99.00 +p&p
|
|
Kendall, Nick
|
|
Advertising Works 10
|
July 1999
|
US$76.80 +p&p
|
|
King, Stephen
|
|
Sampling the Universe
|
1996
|
US$36.00 +p&p
|
|
Lace, Jonathan
|
|
Paying for Advertising in Europe
|
September 2001
|
US$565.00 +p&p
|
|
Lannon, Judie
|
|
How Public Service Advertising Works
|
July 2008
|
US$64.00 +p&p
|
|
Luik, John
|
|
Advertising & Markets
|
1996
|
US$48.00 +p&p
|
|
Lurie, Diane
|
|
Scottish Advertising Works
|
1999
|
US$16.00 +p&p
|
|
|
Scottish Advertising Works 2
|
2001
|
US$16.00 +p&p
|
|
Marks, Laura
|
|
Qualitative Research in Context
|
August 2000
|
US$51.00 +p&p
|
|
McDonald, Colin
|
|
How Advertising Works
|
1992, reprinted 1995, 1998
|
US$43.50
|
|
|
Is Your Advertising Working?
|
July 2003
|
US$72.00
|
|
|
Pre-Testing Advertisements
|
1997, reprinted 1998
|
US$67.50 +p&p
|
|
|
Sampling the Universe
|
1996
|
US$36.00 +p&p
|
|
|
Tracking Advertising and Monitoring Brands
|
June 2000
|
US$67.50 +p&p
|
|
Michel, Katrina
|
|
AREA Advertising Works 5
|
March 2004
|
US$67.00 +p&p
|
|
Rayfield, Tom
|
|
Why Your Direct Marketing Doesn't Work
|
September 1999
|
US$39.00 +p&p
|
|
Rijkenberg, Jan
|
|
Concepting
|
June 2001
|
US$39.00 +p&p
|
|
Rimini, Marco
|
|
Advertising Works 12
|
March 2003
|
US$86.00 +p&p
|
|
Sleight, Peter
|
|
Targeting Customers (3rd Edition)
|
March 2004
|
US$72.00 +p&p
|
|
Storey, Richard
|
|
Advertising Works 16
|
March 2008
|
US$195.00 +p&p
|
|
Syfret, Dr Toby
|
|
Television Peoplemeters in Europe
|
April 2001
|
US$742.50
|
|
Twose, Dominic
|
|
Driving Top-Line Growth
|
November 2005
|
US$85.50 +p&p
|
|
Ward, John
|
|
Using and Choosing an Advertising Agency
|
December 2000
|
US$37.50 +p&p
|
|
Waterson, Mike
|
|
Advertising & Markets
|
1996
|
US$48.00 +p&p
|
